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Jaguar Becomes Official Vehicle Partner for ASB Classic

Jaguar has become the official vehicle partner for the ASB Classic - a move expected to add a new dimension to the rapidly growing tennis event.

Jaguar has become the official vehicle partner for the ASB Classic - a move expected to add a
new dimension to the rapidly growing tennis event.


Jaguar NZ general manager Steve Kenchington says the sponsorship in NZ was well aligned
with the British car maker’s global support of the sport.


“Jaguar has been a key sponsor of Wimbledon since 2015 and the opportunity to be able to
partner with New Zealand’s premier tennis fixture provided a perfect fit for the brand in this
market.


“As a result, we are proud to say the 2019 ASB Classic will be brought to you by Jaguar; and as
partner we will be looking at ways to share insights learned from our association with
Wimbledon - a championship tournament which hosts nearly half a million people annually and,
bring a new level of excitement to the Auckland event in the new year.


“The team at Jaguar NZ is incredibly enthusiastic about picking up the mantle of official vehicle
partner and providing a meaningful contribution to the development of New Zealand tennis on
the world stage,” he says.

ASB Classic tournament and commercial director Karl Budge says they are thrilled to be
working with the premium car brand.


“We are very excited to welcome Jaguar to our family of sponsors at the ASB Classic. Like us,
they have won global awards for best in class a number of times in recent years and I think the
brand perfectly aligns to ours. Power, performance and that unmistakable elegance of Jaguar, ”
says Budge.